Mission Statement:

"Create memories worth repeating for our guests and partners"

Vision Statement:

Created by God and enhanced by man, Rock City is a unique geological and botanical wonder. Located on the precipices of Lookout Mountain, this scenic, natural attraction offers people of all ages an opportunity to experience enchanting beauty as they adventure along a nature trail.

This mountain top experience is developed sensitively with care to preserve natural wonders, to provide access into a strange and unusual environment, and to furnish top-notch services to the visiting public. Designed by the daughter of German immigrants and promoted by an ingenious entrepreneur, Rock City remains a national treasure of botanical, geological, and entrepreneurial significance.