Our Vision:

The Milwaukee County Zoo will be a zoo of renown with a reputation as a leader in animal management, conservation, research and education within a wholesome recreational environment enjoying the admiration of the citizens of Milwaukee County as well as all zoo guests and other zoos of the world.

Our Mission:

The Milwaukee County Zoo will inspire public understanding, support and participation in global conservation of animal species and their environment by creating a unifying bond between our visitors and the living earth and provide an environment for personal renewal and enjoyment for our guests by:

-Contributing to world wide animal management, conservation and research efforts

-Fostering sound physical, psychological and social development for the animal groups in our care

-Sharing our knowledge with the intent to reinforce the human-animal-earth bond

-Improving the quality of our professional development, administration and operating environment

-Striving for the financial self-sufficiency of the organization

-Continuing the public-private partnership with the Zoological Society of Milwaukee County