The Reno Rodeo is a PRCA (Professional Rodeo Cowboys Association) sanctioned sporting event and is a non-profit organization made up of over 900+ volunteers. Each year, over 140,000 fans attend the 4th richest PRCA tour rodeo and the 3rd best as recognized by USA Today’s 10 Best Readers Choice. The event impacts the Reno/Sparks area economy with $42 million going to hotels, casinos, restaurants and retail outlets. The Reno Rodeo has been nationally televised on The Cowboy Channel, CBS Sports, Fox Sports Net, Versus, ESPN, ESPN2 and ESPN Classic.