The annual Viva Tampa Bay is our marquee event, which attracted over 10,000+ guests and growing. During National Hispanic Heritage Month through the ViVa Tampa Bay community heroes awards, we recognize the contributions made and the important presence of Hispanic and Latino Americans to the United States and celebrate their heritage and culture. Hispanics have had a profound and positive influence on our country through their strong commitment to family, faith, hard work, and service. They have enhanced and shaped our national character with centuries-old traditions that reflect the multiethnic and multicultural customs of their community. Our Festival is based on a family fun environment, with food, drinks, art, culture, and music in a positive light.