Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.

More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.

Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.

Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.

Festival Schedule:

Coors Ranch Rodeo Kick-Off
The Coors Ranch Rodeo kicks off June 5, 2025, at the Amarillo National Center, celebrating real working cowboys with thrilling ranch-style competition and authentic Western tradition.
7 PM - 10 PM
Amarillo Tri-State Fairgrounds, Amarillo National Center
 
First Thursday on 6th
​Experience Historic Route 66 during First Thursday on 6th a monthly evening where local shops, galleries, and businesses come alive with art, live music, in-store specials, and more.
The 806: Art Opening at 7 PM, live music at 9 PM
The Roseberry: Extended hours; meet the artists, in-store sale, and Stellar Snack tastings til 7 PM
Aunt EEKs Books & Curiosities:
20% off all vintage clothing at Tasty Creamy Vintage and accessories sidewalk sale 4:30-7:30 PM
Buy one/get one 50% on all books all day
Maker's Market from 5 PM - 7:30 PM
Drag Queen Storytime 7 PM
Open Mic 7:30 PM

Bluebonnet Hill Furniture & Antiques: Open house with wine and bites from 5-7 PM
Chapterhouse Books: Art show 5 - 7 PM
Cactus Vintage: Extended hours with art & live music from 6 PM - 9 PM
High Fidelity: Art, live music, and wine from 6 PM - 8 PM
Smokey Joe's: Live music at 6 PM with drink specials til 7 PM
Bliss 66: Free Comedy Night at 8:30 PM
 
Karaoke on Route 66
Join Old Tascosa Brewery for their Route 66-themed karaoke night DJ'd by Andy Martinez. This event is family friendly!
7 PM
​Old Tascosa Brewery