Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.

More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.

Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.

Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.

Festival Schedule:

CCC Downtown Cattle Drive & Parade
Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition.  Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more!
​10AM
11th & Polk St. to Tri-State Fairgrounds
 
Route 66 Celebration on the Square
Celebrate 60 years of Wolflin Square with a petting zoo, roping demonstrations, tasty bites from local food trucks, and special sales at participating shops.
Wolflin Square
10 AM - 4 PM
 
Coors Ranch Rodeo
Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
7 PM - 10 PM​
Amarillo National Center
 
Coors Ranch Rodeo Dance
​Amarillo National Center​​