Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.

More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.

Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.

Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.

Festival Schedule:

Texas 66 Celebrity Fast Draw Shoot Out
The TX 66 Celebrity Fast Draw Shoot Out brings Amarillo’s local legends to the firing line for some friendly (and fast!) competition. Held during the Xtreme Fast Draw Competition, this crowd-favorite event features well-known Amarillo personalities testing their speed and aim in the ultimate Wild West-style face-off.
3 PM
​Rex Baxter Building​
FREE
 
Coors Ranch Rodeo
Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
7 PM - 10 PM
Amarillo National Center
 
Bull in Bloom​ at The Cactus Cove
Join us at Cactus Cove during the Route 66 Festival for the unveiling of our newest large-scale mural—an epic fusion of Western grit and artistic mastery. "Bloomin’ Bull" celebrates the rugged beauty of the Texas Panhandle, blending bold metalwork and stunning mural artistry into one unforgettable masterpiece. Experience live music, local vendors, and the energy of Route 66 as we reveal this one-of-a-kind installation. Don’t miss this landmark moment where art, culture, and the spirit of Amarillo come to life!
11:30 AM - 1:30 PM | Cactus Cove Inn & Suites
 
Night Under the Neon
Experience a magical evening on Texas Route 66 at Night Under the Neon at the historic U-Drop Inn & Café in Shamrock, TX. Guests can enjoy live music, dancing, and delicious eats from the café, all set against the glowing neon lights of this iconic Route 66 landmark.
6 PM - 9 PM
U-Drop Inn & Cafe | 105 E 12th St, Shamrock, TX 79079
FREE